Selecting & Creating web site content

The content—text and information on your web pages—is fundamental to the overall quality and effectiveness of your web site. We are experts in the field of web design, just as you could be considered an expert in the field that you do business in. When determining what content you would like on your web site, it's good to think about things such as;

What are the common questions your customers ask?
Why would someone want to choose your business over a competitor?
What information needs to be conveyed to a potential customer before a sale can be made?
Providing driving directions to you business.
If someone decides to order from you what course of action should they take? Do you want them to call you or drive to your store?

These are just some of the questions our order form attempts to gather from you, but in the end it is you who must write the information that needs to be conveyed to your customers. It doesn't have to be perfect. We will organize and place it on the appropriate pages in your web site. We may even reword it a little if it can be improved. Just remember that the more information you are able to provide the better job we will be able to do for you. We do offer professional copy writing which does entail research of your industry and competitor analysis, but this is not something we encourage you to purchase because in the end, you know your business better than anyone else.

We also recommend that you do your own competitor analysis. Find web sites for businesses providing the same products or services that you provide and write down what you like and dislike about each web site. We can use that information to ensure that you are satisfied with your new web site and it will give you some ideas about what you may want to include in your own web site.

As far as web pages go you can have a page about practically anything. Some of the most common pages are;

Frequently Asked Questions
Driving Directions
About Us
Contact Us
Product Information (one or more products)
Company History
Features & Benefits
Price List

Your Astions representative can provide you with assistance in choosing pages if you require it, but this isn't a horribly important step in the process because during the programming stages your order will be changed so that it accomplishes the goals for your web site that you will be indicating on the order form.

Lastly, you may already have printed brochures or information written about your business. We recommend that you read our guide for writing in an online environment and modify your existing content for online usage if required. This guide is available here and it explains some of the important differences between traditional print and web site text.